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Analytics and data are key to understand the impact of our efforts. Over the last few months, we’ve shipped new ways to measure activity happening in Yammer across Communities, Knowledge, and Live Events.


Today we are thrilled to announce the general availability of Conversation Insights. These insights empower authors and community managers to measure the reach and engagement of their conversations and announcements to understand what content resonates best with audiences.


Conversation Insights is available on on the web, and through the Yammer Communities App in Microsoft Teams.


Conversation InsightsConversation Insights


Impressions and Engagement

Get a topline summary of the metrics that matter most – the number of people that have seen this conversation and their engagement through comments, reactions, and shares.

Impressions and engagementImpressions and engagement


Recognize Trends

Understand the engagement impact of taking actions to pin the conversation in a community or feature it across the network.

Conversation TrendsConversation Trends


See how people react

Get a breakdown of reaction types on the conversation to get a measure of how people felt, and see which comments people most are interested in engaging with.

Reactions and commentsReactions and comments


Measure spiraling engagement

See if your conversation went “viral” through the number of shares, how many people saw it, comments, and reactions, all in an easy-to-use dashboard.



A new tool for corporate communicators and community managers

These new conversation insights provide a new way for corporate communications teams to track their internal campaigns and announcements. And partnered with the Yammer Communities app for Microsoft Teams, it paves the way for communicators to reach everyone wherever they work, and track the effectiveness of their messages in a whole new way.


See the official documentation.


We’re continuing to strengthen the integration between communities and Microsoft 365 to give everyone the tools and information they need to stay connected and thrive. Keep an eye on our blog for more news coming soon.


Sameer Sitaram

Sameer is a Product Manager on the Yammer team

Brought to you by Dr. Ware, Microsoft Office 365 Silver Partner, Charleston SC.