Grace is a College of Charleston grad, with a degree in international business, and she’s the director of social marketing here at Dr. Ware Technology Services. What is most important to our clients is that Grace understands business. Her metric for success is converting marketing efforts into profit – not just clicks and likes. She understands business is about exchanging valuable products or services for money. She also understands this exchange can only take place when others are aware of your products or services. She knows marketing is not a sum-zero game. If the marketing strategy does not yield a gain that exceeds the cost of marketing then it’s a failed strategy. The formula we use is simple: marketing >> leads >> opportunities >> customers >> profits.
Although we use the term “social marketing,” because it’s widely understood, we prefer the phrase “social engagement.” We invite you to read more on this topic: