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As announced in a previous blog post, dynamic search ads can be created within search campaigns via the use of ad group type. Within a search campaign, you now have the option to create a standard ad group (containing expanded text ads, responsive search ads, and keywords) or a dynamic ad group (containing dynamic search ads and auto targets).
Starting this month you can no longer add, update, or retrieve campaigns that only support dynamic search ads. The campaign type of your existing campaigns has been updated from “DynamicSearchAds” to “Search”. The ad groups are now considered “dynamic” ad groups, but there are no structural changes i.e., they contain the same auto targets and dynamic search ads as before.
Brought to you by Dr. Ware, Microsoft Office 365 Silver Partner, Charleston SC.