What’s all the fuss about LinkedIn Lead Generation increasing sales? Salespeople that utilize social networking on LinkedIn are 50% more inclined to reach the targeted quota. In addition, they outsell social networks by 78% and attract half as many new prospects to their sales pipeline. However, I wouldn’t say I like the term social-sold or social selling. It’s too corporate and cold. 

What’s more important? A company page or LinkedIn leads? Well, the answer depends on your perspective. Your company page should not be filled with useless links, sales pitches, or fluff. Likewise, LinkedIn leads generated from your company page will not be very useful if it is. But if you’ve taken the time and effort to build a really valuable company page with meaningful, useful information about your company, then you may consider the LinkedIn leads a bonus. 

Salespeople can actually add leads to their networks with LinkedIn Sales Navigator, and the leads can be compatible with your own qualified prospects. Sales Navigator is one of the fastest-growing paid network marketing companies in the business today. The Sales Navigator system allows users to create a network, connect with others, add leads, and track activity in real-time. It also allows sales professionals to manage their leads and contacts easily. Moreover, you can access company information to learn more about individual contacts. In addition, Sales Navigator offers many other functions that can enhance your sales process. These include identifying top prospects and generating prospect lists for targeted campaigns, conducting webinars, teleconferences, and tracking the results from social media sites such as Twitter and Facebook.