Content marketing offers a long-term value that can’t be easily found with paid advertising, but paid advertising will help get the right traffic to increase your content marketing efforts. They go hand-in-hand. So, what are these types of Digital Advertising for small businesses? This article will give you an idea.

Social Media Platforms: There are many social media platforms which include Facebook, LinkedIn, Twitter, and YouTube. If you have a blog or a website, consider adding a Facebook account to increase the reach of your digital advertising. You can set up a fan page on Facebook to share your posts and get your friends to share your posts as well. Similarly, there are plenty of other social media platforms which will allow you to place Google ads and vice versa. The great thing about these media platforms is that you can track the ROI of your ads by adding an app on your Facebook page or a tracking code in your Google AdWords account.

Facebook Ads: With Facebook, you can run two types of digital advertising campaigns. A single-page campaign and a group campaign. In a single-page campaign, you’ll place a single ad on your Facebook page. In a group campaign, you’d have a list of users to whom you’d wish to advertise. Running this type of campaign is easy since you can run different ads for different groups.

Email Marketing: Email marketing has become quite popular these days, especially for businesses with a solid client base. To make the most out of your email advertising campaign, you can use email marketing or SMS marketing. Email marketing is an effective way of reaching out to your target audience. Unlike Facebook and Google, you can also track your email advertising campaigns through web analytics.

Pay Per Click Marketing: This kind of Digital Advertising for small businesses is usually done through Google AdWords. Basically, you place the ads of your chosen vendors on Google search results and wait for the clicks to flow in. What you pay here is not a one-time cost; you’ll be charged every time the ad is clicked on. The good thing about it is that the cost per click may vary depending on the quality of the advertisers. So, if you’re running a low-budget advertising campaign, you may want to consider using the pay-per-click program.

These are just some of the many ways by which you can use the platforms provided by the internet. You can find an advertising platform suitable for your business based on the type of products or services you provide. The key is to create awareness of your brand and ensure that your target audience will become familiar with your ads.