by Grace Finlay | Jul 22, 2021 | Business, Marketing
What’s all the fuss about LinkedIn Lead Generation increasing sales? Salespeople that utilize social networking on LinkedIn are 50% more inclined to reach the targeted quota. In addition, they outsell social networks by 78% and attract half as many new prospects to their sales pipeline. However, I wouldn’t say I like the term social-sold or social selling. It’s too corporate and cold.
What’s more important? A company page or LinkedIn leads? Well, the answer depends on your perspective. Your company page should not be filled with useless links, sales pitches, or fluff. Likewise, LinkedIn leads generated from your company page will not be very useful if it is. But if you’ve taken the time and effort to build a really valuable company page with meaningful, useful information about your company, then you may consider the LinkedIn leads a bonus.
Salespeople can actually add leads to their networks with LinkedIn Sales Navigator, and the leads can be compatible with your own qualified prospects. Sales Navigator is one of the fastest-growing paid network marketing companies in the business today. The Sales Navigator system allows users to create a network, connect with others, add leads, and track activity in real-time. It also allows sales professionals to manage their leads and contacts easily. Moreover, you can access company information to learn more about individual contacts. In addition, Sales Navigator offers many other functions that can enhance your sales process. These include identifying top prospects and generating prospect lists for targeted campaigns, conducting webinars, teleconferences, and tracking the results from social media sites such as Twitter and Facebook.
by Grace Finlay | Jul 1, 2021 | Marketing, Tips and Tricks
Email marketing is one of the top advertising channels. For every dollar you pay, you expect to receive a significant return on your investment. However, have you yet to achieve a high Return On Investment (ROI) from your email marketing efforts? If not, here are some tips to get on the right track to achieve high sales figures and big profits.
One crucial factor that plays an essential role in all email marketing strategies is the subject line. The subject line is one of the first few emails that will arrive in the recipients’ inboxes. Thus, your subject line must be catchy, attractive, eye-catching, and personalized to make sure that your emails stand out from the crowd. However, before you get into the subject line personalization, you must understand the benefits of doing so. This article will provide you with valuable tips that will help you personalize your emails and achieve high marketing conversion rates.
Personalization is the best way to differentiate your brand from the rest. Studies have shown that email marketing strategies that focus on offering customers personalization achieved better results and achieved higher levels of response and engagement. In fact, a recent study revealed that email marketing strategies that provide customers personalization gained twice the response rate as those which did not. So, in this case, personalization is not only about making your emails stand out from the crowd, but it is also about convincing your customers to give your emails a second look.
Personalization is also an important email marketing strategy to counter the “spam” problem. Studies show that spam messages often receive the worst open rates of any email marketing strategy. Therefore, you must take steps to ensure that your emails don’t end up in the spam folder. The easiest way to do this is to personalize your email marketing strategies.
Another email marketing strategy that many companies overlook is designing sponsorship email campaigns. Typically, sponsorship email campaigns are characterized by text-based content. However, plain text proves to be much more effective than the typical image-based email copy. A plain text sponsorship email campaign is often more compelling for your target audience because text is more informative and unique than the average image-based email copy. Furthermore, the text is more customizable, allowing you to design email copy that is specific to your target audience. Finally, one can enhance email campaigns designed for mobile devices with custom graphics and images. One reason why mobile email campaigns are much more successful is that these devices are easier to access and use on a regular basis. Because of this, you must invest time in ensuring that your email designs are accessible across all different types of mobile devices. By investing time and effort into making sure that your email campaigns are accessible across various mobile devices, you will be able to enjoy a higher level of revenue per customer.